EXPERIENCE

SapientNitro, New York (2012 — Present) 
Senior Associate, Marketing Strategy & Analysis

  • Select Clients: Diesel, Clarins, Calvin Klein, Saks Fifth Avenue, Axe, Tiffany & Co., among others
  • Specialize in defining and implementing brand strategies for retail, fashion and beauty clients 
  • Define omnichannel engagements from web and mobile to in-store and events
  • Gather, interpret and synthesize research to identify relevant insights that inform strategy
  • Write and define strategic briefs to inform creative work
  • Liaise with creative teams to ensure briefs are executed to the original vision
  • Represent strategy for client-facing relationships including facilitating workshops
  • Interview C-level stakeholders
  • Present to, and win business from new and existing clients (Saks, Clarins and Calvin Klein) 
  • Manage and mentor a team of ten junior associates, craft and implement ongoing training

Tobe Report, New York (2011) 
Fashion Forecasting and Retail Analyst Intern

  • Independently created Tobe Fall 2011 Back-to-School Report - conducted own market intelligence
  • Actively participated in editor and client meetings; assisted in creating client presentations

The Good Wife, CBS TV, New York (2011)
Wardrobe and Costume Design Intern


Isaac Mizrahi, Diane von Furstenberg, Zac Posen, Tory Burch and Tibi, New York (2006 — 2010)
Couture Design Intern


 

EDUCATION

The Culture of Fashion, New York University (2008 — 2012) 
3.9 GPA, Dean’s List, Gallatin Student Resource Grant Winner.


 

AWARDS

2012 Geoffrey Beene National Merit Scholarship Fund Finalist, New York, NY (Awarded $10,000)
2011 Fashion Scholarship Fund Winner, New York, NY (Awarded $5,000)